Brands

Nokia is the world's 5th most valuable brand according to Interbrands famous analysis.
According to Interbrand, Nokia is the only top 5 non-USA company.

We also beat Japan, since Japan's biggest brand Toyota is at no. 6
However Toyota is increasing it's brand value the fastest, with Nokia increasing it's value the second fastest.

Nokia's competitors are far behind: Samsung at 21. Motorola at 77.

What makes Nokia's brand so valuable? Well without looking at the research in detail, I guess the fact that there are not many cell phone companies, but almost everyone has a cellphone.

Although I don't think Nokia's brand is very powerful, it is still the number one brand in the cell phone market with just a few major companies. Plus lately they seem to have put some good effort on the brand with the new flagship stores.

And don't even think of asking me how to calculate a brand's value, but for Nokia it is apparently 33,7 billion dollars. Understanding that a brand carries value is easier to understand though. Look at the worlds biggest brand Coca-Cola. Basically they sell spiced water and sugar. Anyone could do that, but only with a famous brand behind it you can be able to sell it all over the world.

Here is the top 10 (Parenthesis contains value in billions of dollars):

1. Coca-Cola (65,3)
2. Microsoft (58,7)
3. IBM (57,1)
4. GE (51,6)
5. Nokia (33,7)
6. Toyota (32,1)
7. Intel (30,9)
8. McDonald's (29,4)
9. Disney (29,2)
10. Mercedes (23,6)


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